Product Marketing Lead

Matter Labs is the creator of zkSync, a leading zero-knowledge rollup advancing Ethereum scalability with the security, transparency, and trust assumptions enterprises and institutions require. Our mission is to accelerate global adoption of zero-knowledge technology by enabling scalable, high-performance, and cost-efficient blockchain infrastructure suitable for both open ecosystems and regulated environments.

We collaborate with enterprises, financial institutions, and global organizations exploring blockchain for settlement, payments, tokenization, and next-generation financial systems.

About the Role

We are hiring a Product Marketing Lead – Institutional & Enterprise who will define how zkSync’s technology is positioned, understood, and adopted by banks, fintechs, asset managers, corporates, and regulated market participants.

You will build the narratives, GTM strategies, and industry-focused product marketing programs that help traditional finance and enterprise stakeholders understand the value, feasibility, and business impact of zero-knowledge technology.

This role is ideal for someone who can translate advanced blockchain concepts into compelling, commercially relevant stories for executives, technical teams, and product buyers across the institutional ecosystem.

Positioning & Messaging

• Build tailored narratives that communicate zkSync’s value for enterprise and institutional use cases—including tokenization, settlements, compliance tooling, privacy solutions, and scalable infrastructure deployment.
• Translate technical product capabilities into business outcomes meaningful to regulated financial institutions and large enterprises.

GTM & Launch Strategy

• Own GTM and launch planning for enterprise-focused products, integrations, and features.
• Partner with product, BD, compliance, and engineering teams to bring institutional solutions to market clearly, responsibly, and competitively.

Market Intelligence

• Conduct deep market research on the institutional blockchain landscape—tokenization trends, L2 adoption, regulatory movement, competing architectures, and enterprise needs.
• Map buyer personas, decision-making processes, procurement barriers, and pain points in TradFi and enterprise environments.

Content & Enablement

• Create high-quality materials for enterprise audiences:
• executive briefs
• solution one-pagers
• pitch decks
• institutional case studies
• whitepapers and product overviews
• market analyses for BD and ecosystem partners
• Build frameworks and messaging that support sales, partnership teams, and enterprise solution engineers.

Stakeholder Engagement

• Work closely with financial institutions, enterprise prospects, and ecosystem partners to design messaging that resonates with non-crypto-native stakeholders.
• Support participation in industry events, regulatory discussions, and enterprise-focused activations.

Measurement & Optimization

• Define KPIs for institutional adoption and campaign performance.
• Use analytics and feedback loops to refine messaging and prioritize product-market fit for enterprise and TradFi segments.

Nice to Have

• Experience marketing to banks, payment providers, exchanges, custodians, asset managers, or financial market infrastructure players.

• Understanding of zero-knowledge proofs, rollups, tokenization, or blockchain scalability.

• Prior work launching B2B or enterprise-grade blockchain products.

• Experience in global markets or regulated jurisdictions.