Execute and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads to drive user acquisition and ROI in multiple markets.
Manage end-to-end campaign operations — from setup and keyword research to monitoring, testing, and optimization — ensuring consistent delivery of KPIs such as CPA, CTR, and conversion rate.
Continuously test new bidding strategies, audience segments, and creative approaches to identify growth opportunities.
Contribute to creative ideation by analyzing ad performance and testing new copy and asset variations.
Analyze campaign performance data to extract insights and recommend actionable improvements, leveraging tools like Google Ads, AppsFlyer, and Looker.
Collaborate with senior team members, as well as creative, analytics, and local marketing teams, to execute performance strategies and deliver impactful results across regions.
Monitor market trends, competitor activities, and platform updates to ensure best-in-class campaign execution and identify new opportunities for scaling.
Support budget management, pacing, and forecasting across assigned geos and channels.
Contribute to team knowledge sharing by documenting learnings, best practices, and optimization frameworks.
