Marketing Analyst

Sporty Group - تسويق ومبيعات

عن بعد

Full Time

Experience with marketing analytics

Deadline: 2025-11-30

About the Company

Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.

Sporty is expanding and we're building the world's go to platform for everyday entertainment.

Job Description

As a Marketing Analyst, you will play a critical role in driving insights and enabling data-informed decision-making across our marketing initiatives. You’ll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders.

You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders.

Even better if you have

Product Analytics skills

Benefits

Sporty is a remote first company in pursuit of sustainability

A competitive salary + individual performance based bonuses every quarter

28 days paid annual leave

Our core working hours are 10am-3pm in your local time zone with flexibility outside of this

Referral bonuses & flash bonuses

Top of the line equipment

Annual company retreats to provide great internal networking opportunities

Responsibilities

Data Analysis: Dive into marketing data to provide valuable insights. You'll use SQL to extract and analyse data. Identify trends, anomalies, and opportunities for optimization across campaigns and channels

Data story telling: Being able to clearly explain and summarise key insights to non-technical stakeholders

Attribution Models: Understand the value and discrepancies between attribution models in different ad platforms

App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase)

Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow

Reporting and Visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively

Marketing Metrics: Monitor and analyze key marketing metrics, including LTV (Lifetime Value), VTD (Value-to-date), CPA (Cost Per Acquisition), CPC (Cost Per Click), ROI (Return on Investment), and more

Requirements

Proficiency in SQL for data analysis

Experience with marketing analytics, working with different technical teams like Martech and BI as well as in-depth knowledge of marketing metrics and the ability to derive actionable insights

Excellent communication and presentation skills

Hands-on experience in reporting, dashboard creation with data visualization tools

Familiarity with Marketing A/B testing, statistical models and budget forecasting

Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer

Strong analytical thinking and problem solving skills

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Job Details

Location عن بعد

Address online

Job Type Full Time

Degree N\A

Position Level N\A

Experience Experience with marketing analytics

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